Sounding Real Doesn’t Mean Our Message Is Real
Learn why a human voice actor who can convey the purpose and emotion behind your brand is vital to keeping you messaging “real.”
Stay With Your Core
You should develop a core message that is consistent with your brand and stick with it; constant tweaking only confuses your audience.
Too Much Too Soon is Too Bad
Too Much Too Soon is Too Bad Any experienced farmer knows that over-watering crops produce soggy soil and a lack of oxygen. This leads to the stunting of a plant’s growth and the eventual death of its roots. Something similar occurs when business owners fill their marketing and advertising messaging...
We Don’t Have Earlids
I was watching a televised football game with my two sons. During a commercial break, my younger guy asked, “Dad, why is it whenever some commercials come on, you hit the mute button?” After 40 years in media marketing/advertising, for me viewing and listening to commercials has become what’s referred to...
The Influence of Empathy
As a young child, I recall having an occasional sleepover at my grandparent’s house, sometimes accompanying my grandmother to the nearby square to grocery shop. The early 1960s was a contrasting era. No supermarkets were involved in this three-hour shopping expedition — all small local vendors. For meat, we walked...