The Magical Act of Discovery
How to use your intended audience as itsown workforce. What your audience discoverswill be much more enticing than anything you tell them.
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Sounding Real Doesn’t Mean Our Message Is Real
Learn why a human voice actor who can convey the purpose and emotion behind your brand is vital to keeping you messaging “real.”
4 min read
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Stay With Your Core
You should develop a core message that is consistent with your brand and stick with it; constant tweaking only confuses your audience.
4 min read
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Too Much Too Soon is Too Bad
Any experienced farmer knows that over-watering crops produce soggy soil and a lack of oxygen. This leads to the stunting of a plant’s growth and the eventual death…
4 min read
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We Don’t Have Earlids
I was watching a televised football game with my two sons. During a commercial break, my younger guy asked, “Dad, why is it whenever some commercials come on, you…
4 min read
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The Influence of Empathy
As a young child, I recall having an occasional sleepover at my grandparent’s house, sometimes accompanying my grandmother to the nearby square to grocery shop. The early 1960s…
4 min read
